Leave Them Wanting More...™ 
                                                         Tips from Pros

Casting Director of Pulp Fiction Gary Zuckerbrod:
Casts Without A Trace Pulp Fiction, Pilots and Movies of the Week.
-"Most important...to start...no montage, no flashy opening, no music over their name for 14 seconds."
-"If I don't have time to pre-read...I will look at the demo reel to see what qualities that actor has."
-"What's really great now is if an actor has a comedy reel and a drama reel"

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Stage and Theatrical casting director Michael Cassara discusses how a video can be even more helpful than a headshot

Best practices for Actor Reels that really work. Veteran actor Danor Gerald covers the "Do's and Don'ts of making an actors demo reel that get's more work, more agency attention, more director and producer confidence in your acting skills.

Keep it Simple... completely agree.

Still not a fan of any transitions or crossfades whatsoever.